Getting Healthy, the Anthem Blue Cross Way
Anthem Blue Cross recently sent a form letter to an unknown number of its 6.8 million members.
The letter was signed by Dr. Michael J. Belman, the health insurance company’s medical director for quality management.
Dr. Belman’s letter begins:
“We’re much more than just your health care plan. We’re also want to help you get and stay as healthy.” (Sic)
After his garbled second sentence, Dr. Belman starts a new paragraph, announcing — in boldface — that he has enclosed some “money-saving coupons” to help Anthem Blue Cross members “build and lead a healthy lifestyle.”
In the third paragraph, although Read more »